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How to Choose E-Liquid: PG/VG Ratios and Flavours Explained

How to Choose E-Liquid: PG/VG Ratios and Flavours Explained

E-liquid is a short ingredients list: propylene glycol, vegetable glycerine, flavouring, and usually nicotine. The proportions of the first two decide how the liquid behaves in your device, and getting that wrong causes more problems than picking the wrong flavour ever will.

Browse the full range in E-Liquid.

What PG and VG do

Propylene glycol (PG)

Thin, clear and almost tasteless. It carries flavour well, wicks quickly into cotton, and produces a firmer throat hit. It makes little visible vapour.

Vegetable glycerine (VG)

Thick and slightly sweet. It produces the visible cloud and gives a smoother, softer inhale. Being viscous, it wicks slowly — which matters, because a coil that cannot draw liquid fast enough will burn.

Every bottle is a balance of the two. That balance is what the ratio on the label means.

Choosing a PG/VG ratio

Ratio Character Suits
50/50 Balanced, firm throat hit, thin enough to wick easily Pods, MTL tanks, salt nicotine
60/40 VG Smoother, moderate vapour Mid-power tanks
70/30 VG Soft inhale, large vapour Sub-ohm mods
Max VG Very thick, minimal throat hit High-power rebuildables only

The practical rule: small device, more PG. Large device, more VG.

Put a 70/30 VG liquid in a small pod and it will wick too slowly, giving dry hits within a few pulls. Put a 50/50 in a sub-ohm tank and it will thin out and leak past the seals. Most salt nicotine is 50/50 for exactly this reason.

Nicotine strength

Strength depends on the type of nicotine and the device. In short: high-strength salts for pods, low-strength freebase for mods. Our guide to nic salt vs regular e-liquid covers the numbers.

Zero-nicotine liquid is also available if you want the flavour without the nicotine.

Flavour categories

Thousands of flavours exist, but nearly all sit in a handful of families. Working out which family you like narrows the field fast.

  • Fruit — the most popular category by a wide margin. Bright, easy all day, rarely tiring.
  • Menthol and ice — cooling, often layered over a fruit. Suits hot weather; the Tokyo Super Cool Series is an example.
  • Dessert — custard, bakery, cream. Rich and satisfying, but heavily sweetened, so expect shorter coil life.
  • Candy — sweet and simple. Same coil caveat.
  • Beverage — cola, coffee, lemonade.
  • Tobacco — a common starting point, though most people move to fruit within a few weeks.

If you are starting out, buy one fruit and one tobacco or menthol. You will learn more from two contrasting bottles than from three similar ones.

Sweeteners and coil life

Worth knowing before you commit to a dessert flavour. Sucralose caramelises on a hot coil and leaves a dark crust that muffles flavour. A heavily sweetened liquid can cut coil life from three weeks to under one.

That is not a reason to avoid them — just budget for more replacement coils. See how to change a vape coil.

Bottle sizes and steeping

Salt nicotine usually comes in 30ml bottles; freebase commonly in 60ml, because mods consume far more.

Some liquids, particularly dessert and tobacco blends, improve after sitting for a week or two as the flavours settle. Fruits and menthols are generally fine straight away.

Storing e-liquid

Heat, light and air degrade e-liquid. Keep bottles closed, upright, somewhere cool and dark. In the UAE that means not in a car and not on a sunny windowsill — a glovebox in summer will darken a bottle in days.

Stored properly, most liquid is good for a year or two. Darkening alone is oxidation and normal; a sharp or off smell means discard it.

Frequently asked questions

Which PG/VG ratio is best for beginners?

50/50. It wicks reliably in almost any device, gives a firm throat hit, and works with both salts and lower-strength freebase.

Can I use high-VG liquid in a pod?

Not well. Pod coils are high-resistance and low-power, and thick liquid will not reach the coil fast enough, causing dry hits.

Does e-liquid expire?

It degrades rather than spoils. Flavour fades and nicotine oxidises over one to two years. Most bottles carry a best-before date.

Why does my e-liquid taste different after a week?

Either steeping, which usually improves it, or vaper's tongue — flavour fatigue from using one liquid constantly. Rotating between two bottles solves the latter.

Every e-liquid we stock, by strength

Strengths are as listed on each product page. As a rule, 3mg and 6mg suit tanks and mods, and 20mg and above suit pod systems — our nic salt guide explains why.

Low strength only (3mg–6mg)

E-liquid Strengths
BLVK 60ml 3mg
DEMON VAPE 60ml 3mg
DEMON VAPE Another 3mg
Mr Sauce 3mg
Podsalt Subo 3mg
Shijin Vapor 3mg
KonceptXIX Phat Drizzle 3mg · 6mg
KonceptXIX Polley Rolly 3mg · 6mg

Pod strength only (20mg and above)

E-liquid Strengths
Katana Solo 20mg
Podsalt Origin 20mg
Podsalt SaltNic 20mg
Silvaper E-Liquid 20mg
Tikiwiki Juice 20mg
ELUX E-Liquid 20mg · 50mg
Ripe Vapes VCT 20mg · 30mg · 50mg
TESIYI E-Liquid 20mg · 30mg · 50mg
DEMON VAPE SaltNic 30mg
ELFBAR ELFLIQ 30mg
Daddy's Juice 30mg · 50mg
EDC SaltNic 30mg · 50mg
BLVK Fusion 35mg
Smooth E-Liquid 35mg
Tokyo Golden Series 35mg
Tokyo Super Cool 35mg

Both — one flavour range, low and pod strengths

E-liquid Strengths
Nasty E-Liquid 3mg · 20mg
Dr. Vapes The Panther Series 3mg · 30mg · 50mg
Ferocious 3mg · 6mg · 30mg · 50mg
Ice Fantasi 3mg · 30mg · 50mg
Tokyo E-Liquid 3mg · 20mg · 30mg · 50mg
VGOD Salt Nicotine 3mg · 25mg · 50mg
Debon Air 6mg · 30mg · 50mg

Shop e-liquid at Vapor Space

Browse E-Liquid for freebase in 50ml and 60ml, or Saltnic for pod-friendly salts. Need a device to go with it? See Pod Systems.